The launch film
A focused product story with a visual direction, camera language and pace shaped around your brand.
Brand websites · PresentationsPRODUCT STORIES, BEAUTIFULLY MADE
Give your product a world of its own.
Custom product films and visualisations for wellness and fitness brands. From the smallest detail to the bigger story, we bring form, function and feeling together.
Wearable product film · Illustrative concept
THE SERVICE
Mimic Wellbeing creates 3D product animation for brands that want to show what makes their product distinctive.
A digital product model lets us direct the lighting, materials and camera around details that matter. We build the visual world around your product: its shape, texture, movement and purpose. The result can be a launch film, a feature sequence or a coordinated set of campaign assets, with the formats agreed around where your audience will see them.
Plan the whole family of assets at the start, so each version feels considered.
A focused product story with a visual direction, camera language and pace shaped around your brand.
Brand websites · PresentationsClose-ups and feature sequences that make materials, form and product use easier to understand.
Product pages · Feature explainersShort edits, stills and alternate compositions prepared for the channels and formats in your brief.
Social · Digital campaignsA WORLD AROUND YOUR PRODUCT
Pair a product film with a distinctive environment or a digital character. We shape the creative approach around your message and agreed production scope.
Explore how product storytelling connects with our broader campaign and character work.
FROM BRIEF TO FINAL FRAME
Agree the decisions that matter early, with focused review points along the way.
Audience, product, message, channels and approved claims. We establish the scope and what a successful delivery needs to include.
References, product assets and a shot plan guide the modelling, materials and look development.
Camera movement, lighting and animation come together, with agreed reviews before final rendering.
We finish and check the agreed films, stills and versions, with formats and usage set out in the project scope.
BEFORE WE BEGIN
Planning a product film? Here are the details worth discussing.
3D product animation uses a digital model to show a product in motion. Materials, lighting and camera movement are created in a virtual scene, making it possible to show details, features and views that can be difficult to film.
We scope modelling, materials, lighting, animation and finished films around your brief. Stills, shorter edits, captions and channel-specific versions can be included in the agreed deliverables. Media buying and ongoing campaign management are separate discussions.
Share any CAD files, existing models, photographs, dimensions, packaging artwork and brand guidelines you have. We review these before quoting and identify any modelling or asset preparation the production needs.
Cost depends on model complexity, the number of products and scenes, animation length, visual detail, revisions and delivery formats. Send your references, intended channels and budget range so we can scope a relevant proposal.
Timing depends on asset readiness, shot complexity, the number of versions and review stages. We agree a schedule after reviewing the brief. Sharing approved product information and consolidating feedback helps keep production moving.
Yes. Tell us the channels and aspect ratios at the start. We plan compositions and text placement for the agreed formats, rather than relying on a crop of the final film.
Your team supplies or approves product information, scripts and any performance or health claims. We turn that approved information into visual storytelling. An animation is not evidence that a product delivers a health benefit.
The proposal sets out the final films, stills, versions and usage rights. Editable scenes, source models, music rights and future adaptations should be specified before production; they are not automatically included.
YOUR NEXT PRODUCT STORY
Share your product, your audience and where the film needs to work. Include any CAD files or packaging artwork, the launch date and the versions you need. We’ll help shape the production brief.
Start your product brief