Galderma.
Making changes in skin visible.
- Client
- Galderma / Saatchi & Saatchi
- Year
- 2020
- Format
- Dermatology campaign
- Studio
- Mimic Productions
The project
For the Galderma Aesthetic Indicators campaign, Mimic Productions developed digital doubles and forensic aging visualizations of Satu and Marcel. The work translated detailed anatomical changes into communication assets.
3D scanning · Digital doubles · Aging visualization · Rendering
Capture and character
3D scanning provided the starting point for modelling, shading and detailed skin textures, including pores and pigmentation.
Age progression
The team developed age-progressed character sets from MN20 to MN70, adjusting facial volume and wrinkles. Flickerless Aging Scale variations explored dehydration, radiance and elasticity.
Campaign delivery
Multi-light renders, 360-degree turntables and brochure assets supported the campaign. The production combined scanning, digital doubles, modelling, texturing, shading, rendering and aging/de-aging.
Production credit: Mimic Productions. Selected studio work presented by Mimic Wellbeing.